MMA Fact or Fiction: UFC's Business Decline
It is time for another edition of Coors Light Cold Hard Facts (because Bud Light doesn't pay me). Whenst last we separated Fact (not actual facts) from Fiction (more predictions, really), it was to discuss cable and satellite providers' distaste for WWE Network . Your humble essayist is back, this time to discuss the business issue of the moment: UFC's declining pay-per-view and television numbers. Fact or Fiction: UFC's pay-per-view decline will reverse itself this year Fact. Yes, there are fewer MMA fans than ever (at least since the boom). Yes, GSP is gone. Yes, Cain and Ronda are hurt. Yes, (about) 500k for Weidman/Ronda is unimpressive. But it's got to get better. The first half of 2014 was about as ugly as it can get. UFC has had exactly one PPV main event in the marquee weight classes (Light Heavy and Heavy) this year, and it went head to head with LeBron and Kevin Durant in the playoffs. Ronda fought twice, which helped. Otherwise, it's