Time For UFC Purses Breeze Past the $10 Million Dollar Mark
Even with a few weeks of air, it's hard to digest just how successful UFC 196 was . UFC sold eight million dollars worth of tickets , set a record for undercard viewership on Fox Sports 1 and beat UFC 100's revenue record for overall event revenue. But so what? Those things are impressive, but more or less expected at some point for a star like Conor McGregor. What makes the success of UFC 196 so amazing was that it was done in two weeks. UFC has long been a company that thrives off of star power and grudge matches . McGregor brought the star power, but when Rafael Dos Anjos retired to a life of poverty pulled out with injury less than two weeks before March 5th, there had to be real questions of whether McGregor would continue his upward pay-per-view buy trend without a new championship to shoot for. Somehow, some way, Conor McGregor and Nate Diaz generated a grudge match out of thin air. In two weeks; really in just two days, the audience of pay-per-view buyin