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The Indestructible Conor McGregor

American college basketball drew some impressive viewership this year, and nowhere was the viewership more impressive than in Kentucky.  Not only did the state’s two marquee teams (University of Kentucky Wildcats and University of Louisville Cardinals) draw superb viewership throughout the entire season, but a full one-third of the population of Louisville — Kentucky’s largest city — tuned into a national championship game that did not even feature a local team.  (University of Wisconsin Badgers vs. Duke University Blue Devils was the matchup, in case you missed it.) Conventional wisdom’s explanation for the rapt attention Kentuckians give to college basketball is that the area is mad for the sport.  For decades, the theory goes, Kentucky college basketball teams have been successful and have made the sport bigger in the Bluegrass State than other American pastimes like the NFL and Major League Baseball. As anyone who grew up watching college basketball in the 1980’s can attest to